Our creative team combines their years of experience backstage, on stage, behind the chair or in front of the camera, lending their expertise to BOB creative projects and educational offerings.

Ray Civello

Ray Civello

For over 25 years, Ray Civello has been a progressive figure in the beauty industry. After starting a career as a stylist at one of Canada’s most notable salons of the time, The Rainbow Room. His talent and creativity launched him into the next phase of his profession as a much sought-after editorial stylist in North America and Europe. Immersing himself in the editorial world, Ray soon founded the first artist management agency in Toronto, extending his industry perspective and experience to help build and manage careers of other hair and makeup artists, stylists and photographers. In 1985, Ray’s visionary drive led him to found Civello salons in Toronto, Canada. A first-of-its-kind salon, spa, and retail space, Civello was opened with a mission to be image crafters committed to being forerunners in beauty and wellness, inspiring guests to look and feel their very best. Civello currently has five successful salons, four in Toronto and a west coast location in Vancouver, British Columbia.

With true entrepreneurial spirit, Ray has founded a number of other organizations and brands – advocating for industry education and innovation as guiding principles in every endeavor. In 1994, Ray established Collega International, a conglomerate of sales, salons, spas, retail stores, schools/education, and was the former sole distributor of Aveda products nationwide with over 15 Aveda retail stores and 6 successful concept salons. With new enterprises – Collective Beauty Brands and Color Space™ – disrupting beauty culture, Ray continues his legacy by offering transformative education to support superior clean, green and sustainable product offerings in the world of beauty.

Ray’s commitment to philanthropic and environmental causes has been a consistent source of inspiration over the course of his career – having held titles as Aveda’s Global and Creative Director and V.P. of Education, in establishing the Aveda Institutes Canada, and in creating his own successful brands founded on sustainable practices. Beyond the sphere of business, Ray has dedicated himself to supporting causes like access to clean water and education in developing nations, raising over $2 million towards these lifesaving initiatives. Passionate about photography for many years, and in the spirit of fundraising, Ray has published 2 of his own photographic books – Mucherla Global School and One Life – which have collectively raised $200K for charities that support these causes.

Today, Ray is proud to introduce his latest endeavor, Back Of Bottle ™ / BOB ™. Created with a collaborative spirit and an incredible team, Ray hopes this innovative line of 26 products positively influences beauty culture to seek cleaner and greener high-performance products.

“Whether it’s staying true to a natural state, or crafting whoever you want to be, we wanted BOB ™ to reflect that hair is made
to be malleable, and that versatility offers opportunities to be playful and explore what identity can mean- but most importantly, it’s about feeling good and using quality ingredients to create and refine the look that’s you.”
-Ray Civello


Erika Fung

Erika Fung is a hair stylist, headpiece artist born and raised in Toronto. She graduated in the Hairdressing program with honours at the Toronto Aveda Institute and Academy.  Erika has been closely mentored by Masa Honda, Peter Gray, and Takayuki Shibata. Her passion and love for art and creativity has helped her accomplish several awards, and she has participated in many other events such as, New York and Milan fashion week, NOISE, Moroccanoil, Aveda and more.

Aisha Loobie

Aisha Loobie

Aisha Loobie is a licensed professional and a natural hair pundit who has been in the hair industry for over 6 years. She has worked behind the scenes for Miss Canada Globe, on set with Kinky Curly Yaki and has styled for Nike Canada. Some of her specialties include Deva cuts, silk presses, braids, and color. Aisha is dedicated to perfecting her craft and to giving her clients the best at all times. Her mission is to educate and empower everyone who sits in her chair and to provide her clients with exceptional service. She is a visual artist who brings creativity to natural hair styling and is passionate, purpose driven and focused on her goals.

Sherman Wong

Sherman Wong

Sherman is a passionate craft hairdresser who is always in pursuit to inspire.His enthusiasm for developing leading education programs is matched by his focus on sharing his knowledge of the craft. 

Sherman specializes in Precision cutting and Razor cutting. He has participated and performed in hair events across the world.

Kristjan Hayden

Kristjan Hayden

With over 25 years experience in the beauty industry, Kristjan Hayden is a third generation hair stylist, currently based in Toronto, Canada. Trained in hair at the Aveda academy in Toronto, Kristjan went on to work for Aveda Canada as their creative director, leading the creative team through competition and campaign shoots, industry and fashion shows, and taught advanced academy styling and cutting classes nationally. Prior to that role, he was also the creative director for Civello salons. Kristjan’s latest endeavor is with Collective Beauty Brands, and has had a key role in the development of Back Of Bottle ™ / Bob ™ .

Kristjan’s print and editorial work has appeared in multiple publications over the years including Vogue Japan, Vogue Runway, Fashion, Flare, Elle, Dressed To Kill, Glow, Chatelaine, Canadian Living, and the Globe and Mail/Globe Style. Kristjan also has had an extensive advertising client list including Nike Intl, Joe Fresh, Winners, Ikea, Marshall’s, Greta Constantine, Cover Girl, & L’Oreal Paris.

Kristjan is also no stranger to on camera work having been featured as a beauty expert for many years on CBC’s Steven and Chris and CBC’s The Goods, and a hair expert on makeover series Rags To Red Carpet and most recently CTV’s The Marilyn Denis Show.

His work has also led him to lead hair teams for fashion shows in New York and Paris for Deveaux New York, and here in Toronto for RVNG Couture, Sally La Pointe, Joseph Altuzzara and Greta Constantine. He has also worked on teams at NYFW for Jason Wu, Betsey Johnson and Christian Siriano.

His celebrity clients have included the likes of Gigi Gorgeous, Kieynan Lonsdale, Sarah Rafferty, Jennifer Tilly, Shoreh Aghdashloo, Whitney Port, Rebecca Minkoff, Olivia Wilde, Kristin Scott Thomas, Catherine Bell, Kia Nurse, Joan Smalls, Greta Gerwhig, Chelsea Clinton, Maye Musk, Ian Somerhelder and Nina Dobrev.
Kristjan has creative directed collections nominated for North American Hairstylist Awards (NAHA) and Contessa Awards, and is currently nominated for the 2022 Canadian Hairstylist of the year at the Canadian Art and Fashion Awards (CAFA)
Over the past year Kristjan has co-directed self produced work with creative partners May Truong and Armand Digdoyo with a mandate of creating work representing queer positive people and models/talent of colour. Their aesthetic is described as “authentic to what we want to be creating” and “...sticking to a fundamental principle of just making sure it’s work we sincerely like, and the kind of work we want to see.”
When asked about this past two years hayden replies, “it feels like for the first time in my editorial hair career I’m not trying to fit in or seek approval- just embracing that what I like is not always going to be what someone else likes, being ok with that...trusting myself and the people I’m collaborating with, and still putting it out there.”


Stan Newton

Stan Newton is globally recognized as a world class educator of professional hairdressers. His career spans over 30 years, 20 of which were served with Vidal Sassoon UK & USA rising through the ranks from apprentice, stylist, educator, creative director, and director of Academies.

A key member of the HOB Creative team 3 time winners at the Brittish Hairdressing Awards & indicted into the Hall of Fame. He has travelled the world for this craft, including a three year contract based in India as Wella Professinoals National Creative Director.

His passion lles in education and he is currently developing the MODE Education system. Newton’s education is more than just cutting hair, he strives to support the self discovery of each individual hairdresser through a balance of knowledge,curiosity & discipline.


Morgan Roy

Morgan Roy is a Canadian-born hairstylist based in Toronto with a career spanning of more than 20yrs. 

Morgan's talent has offered the opportunity to work with various teams at New York and Paris fashion week; such as Deveaux, Badgley Mischka, Brock Collection and others.  The dedication Morgan brings to her work resulted in her nomination for Probeauty Association's "2020 North American Hairstylist of the Year" as well as the Contessa "Canadian Hairstylist of the Year".  Her work has been featured on various global platforms including Salon Magazine, The Huffington Post, Hairbrained along with her own successful YouTube channel; Morgan Roy Beauty.  What continues to drive Morgan to develop and explore her own work is the ability to use her technical and creative skill to empower others.  Morgan currently maintains a hand-selected clientele out of her exclusive studio space located at Civello Rosedale salon.


Tailor-made Classes For Your Team

We start by consulting with your salon stylists or creative director to discuss the needs of your team. After finding out the expertise and skill level of the team and evaluating their needs we discuss areas of opportunity and explore specific requests to customize the content for the class.

Our Classes