Our creative team combines their years of experience backstage, on stage, behind the chair or in front of the camera, lending their expertise to BOB creative projects and educational offerings.

Ray Civello

Ray Civello

For over 25 years, Ray Civello has been a progressive figure in the beauty industry. After starting a career as a stylist at one of Canada’s most notable salons of the time, The Rainbow Room. His talent and creativity launched him into the next phase of his profession as a much sought-after editorial stylist in North America and Europe. Immersing himself in the editorial world, Ray soon founded the first artist management agency in Toronto, extending his industry perspective and experience to help build and manage careers of other hair and makeup artists, stylists and photographers. In 1985, Ray’s visionary drive led him to found Civello salons in Toronto, Canada. A first-of-its-kind salon, spa, and retail space, Civello was opened with a mission to be image crafters committed to being forerunners in beauty and wellness, inspiring guests to look and feel their very best. Civello currently has five successful salons, four in Toronto and a west coast location in Vancouver, British Columbia.

With true entrepreneurial spirit, Ray has founded a number of other organizations and brands – advocating for industry education and innovation as guiding principles in every endeavor. In 1994, Ray established Collega International, a conglomerate of sales, salons, spas, retail stores, schools/education, and was the former sole distributor of Aveda products nationwide with over 15 Aveda retail stores and 6 successful concept salons. With new enterprises – Collective Beauty Brands and Color Space™ – disrupting beauty culture, Ray continues his legacy by offering transformative education to support superior clean, green and sustainable product offerings in the world of beauty.

Ray’s commitment to philanthropic and environmental causes has been a consistent source of inspiration over the course of his career – having held titles as Aveda’s Global and Creative Director and V.P. of Education, in establishing the Aveda Institutes Canada, and in creating his own successful brands founded on sustainable practices. Beyond the sphere of business, Ray has dedicated himself to supporting causes like access to clean water and education in developing nations, raising over $2 million towards these lifesaving initiatives. Passionate about photography for many years, and in the spirit of fundraising, Ray has published 2 of his own photographic books – Mucherla Global School and One Life – which have collectively raised $200K for charities that support these causes.

Today, Ray is proud to introduce his latest endeavor, Back Of Bottle ™ / BOB ™. Created with a collaborative spirit and an incredible team, Ray hopes this innovative line of 26 products positively influences beauty culture to seek cleaner and greener high-performance products.

“Whether it’s staying true to a natural state, or crafting whoever you want to be, we wanted BOB ™ to reflect that hair is made
to be malleable, and that versatility offers opportunities to be playful and explore what identity can mean- but most importantly, it’s about feeling good and using quality ingredients to create and refine the look that’s you.”
-Ray Civello


Erika Fung

Erika Fung is a hair stylist, headpiece artist born and raised in Toronto. She graduated in the Hairdressing program with honours at the Toronto Aveda Institute and Academy.  Erika has been closely mentored by Masa Honda, Peter Gray, and Takayuki Shibata. Her passion and love for art and creativity has helped her accomplish several awards, and she has participated in many other events such as, New York and Milan fashion week, NOISE, Moroccanoil, Aveda and more.

Aisha Loobie

Aisha Loobie

Aisha Loobie is a licensed professional and a natural hair pundit who has been in the hair industry for over 6 years. She has worked behind the scenes for Miss Canada Globe, on set with Kinky Curly Yaki and has styled for Nike Canada. Some of her specialties include Deva cuts, silk presses, braids, and color. Aisha is dedicated to perfecting her craft and to giving her clients the best at all times. Her mission is to educate and empower everyone who sits in her chair and to provide her clients with exceptional service. She is a visual artist who brings creativity to natural hair styling and is passionate, purpose driven and focused on her goals.

Sherman Wong

Sherman Wong

Sherman is a passionate craft hairdresser who is always in pursuit to inspire.His enthusiasm for developing leading education programs is matched by his focus on sharing his knowledge of the craft. 

Sherman specializes in Precision cutting and Razor cutting. He has participated and performed in hair events across the world.

Kristjan Hayden

Kristjan Hayden

With over 25 years experience in the beauty industry, Kristjan Hayden is a third generation hair stylist, currently based in Toronto, Canada. Trained in hair at the Aveda academy in Toronto, Kristjan went on to work for Aveda Canada as their creative director, leading the creative team through competition and campaign shoots, industry and fashion shows, and taught advanced academy styling and cutting classes nationally. Prior to that role, he was also the creative director for Civello salons. Kristjan’s latest endeavor is with Collective Beauty Brands, and has had a key role in the development of Back Of Bottle ™ / Bob ™ .

Kristjan’s print and editorial work has appeared in multiple publications over the years including Vogue Japan, Vogue Runway, Fashion, Flare, Elle, Dressed To Kill, Glow, Chatelaine, Canadian Living, and the Globe and Mail/Globe Style. Kristjan also has had an extensive advertising client list including Nike Intl, Joe Fresh, Winners, Ikea, Marshall’s, Greta Constantine, Cover Girl, & L’Oreal Paris.

Kristjan is also no stranger to on camera work having been featured as a beauty expert for many years on CBC’s Steven and Chris and CBC’s The Goods, and a hair expert on makeover series Rags To Red Carpet and most recently CTV’s The Marilyn Denis Show.

His work has also led him to lead hair teams for fashion shows in New York and Paris for Deveaux New York, and here in Toronto for RVNG Couture, Sally La Pointe, Joseph Altuzzara and Greta Constantine. He has also worked on teams at NYFW for Jason Wu, Betsey Johnson and Christian Siriano.

His celebrity clients have included the likes of Gigi Gorgeous, Kieynan Lonsdale, Sarah Rafferty, Jennifer Tilly, Shoreh Aghdashloo, Whitney Port, Rebecca Minkoff, Olivia Wilde, Kristin Scott Thomas, Catherine Bell, Kia Nurse, Joan Smalls, Greta Gerwhig, Chelsea Clinton, Maye Musk, Ian Somerhelder and Nina Dobrev.
Kristjan has creative directed collections nominated for North American Hairstylist Awards (NAHA) and Contessa Awards, and is currently nominated for the 2022 Canadian Hairstylist of the year at the Canadian Art and Fashion Awards (CAFA)
Over the past year Kristjan has co-directed self produced work with creative partners May Truong and Armand Digdoyo with a mandate of creating work representing queer positive people and models/talent of colour. Their aesthetic is described as “authentic to what we want to be creating” and “...sticking to a fundamental principle of just making sure it’s work we sincerely like, and the kind of work we want to see.”
When asked about this past two years hayden replies, “it feels like for the first time in my editorial hair career I’m not trying to fit in or seek approval- just embracing that what I like is not always going to be what someone else likes, being ok with that...trusting myself and the people I’m collaborating with, and still putting it out there.”


Morgan Roy

Morgan Roy is a Canadian-born hairstylist based in Toronto with a career spanning of more than 20yrs. 

Morgan's talent has offered the opportunity to work with various teams at New York and Paris fashion week; such as Deveaux, Badgley Mischka, Brock Collection and others.  The dedication Morgan brings to her work resulted in her nomination for Probeauty Association's "2020 North American Hairstylist of the Year" as well as the Contessa "Canadian Hairstylist of the Year".  Her work has been featured on various global platforms including Salon Magazine, The Huffington Post, Hairbrained along with her own successful YouTube channel; Morgan Roy Beauty.  What continues to drive Morgan to develop and explore her own work is the ability to use her technical and creative skill to empower others.  Morgan currently maintains a hand-selected clientele out of her exclusive studio space located at Civello Rosedale salon.


Peter Gray

Recognized for his exceptional cutting skills and lightness of touch, Peter Gray is among the worldʼs foremost hair stylists. He rose to prominence at the end of the 1990s through innovative photographic partnerships with experimental fashion photographers including Matthew Brookes, Antoine Harinthe, Ben Hassett and Theo Wenner that established Gray as a leading force in the field of creative hair. As well as a busy and progressive practitioner, Gray is also a key proponent of environmental sustainability.

Revered in the fashion industry for his rigorous technical grounding, Grayʼs career in hair was formed at Vidal Sassoon in London, where he relocated to from South Africa in the late 1980s. He swiftly progressed through the companyʼs legendary training schemes to become their International Editorial Director, where he brought expertise and creative ideas to students and staff across the world, through teaching in their academies. This position led to a product development consultancy with Procter & Gamble that lasted until 2002, when Gray began consulting for Aveda as their International Editorial Consultant, advising on ecologically-responsible product development there for several years.

Gray is a prolific and imaginative image-maker, contributing to editorial shoots for a range of luxury and style titles including Italian, American and British Vogue, Harperʼs Bazaar, Financial Times - HTSI, Document Journal and T Magazine. The informality and quiet conceptualism of his styling has earned him advertising campaigns for brands including Guerlain, Shu Uemura, Kerastase, Estee Lauder, Stuart Weitzman, and Lancôme and he has created statement runway looks for prestige fashion houses Hermès, Ungaro and Paul Smith as well as cult labels Dsquared, Junya Watanabe and Maison Martin Margiela. Grayʼs celebrity clients are equally drawn from the world of directional fashion and the creative industries, and include: Sigourney Weaver, Kate Hudson, Beatrice Grannò, Kat Graham and Devon Aoki. In addition to his career in still imagery, Gray is also an accomplished motion image director. His directorial debut, ʼShoot Doris Dayʼ was the first ever music video made specifically for DVD, a collaboration with the legendary Indian film producer James Chaisty.


Tailor-made Classes For Your Team

We start by consulting with your salon stylists or creative director to discuss the needs of your team. After finding out the expertise and skill level of the team and evaluating their needs we discuss areas of opportunity and explore specific requests to customize the content for the class.

Our Classes