COPY/PASTE styling clay

Amazonian White Clay is a detoxifying clay sourced near the mouth of the Amazon River. 

Rich in minerals and extremely porous. 

Naturally occurring substance found in soils that have developed from the weathering of rocks in hot, moist climates. 

Amazonian White Clay has a rare ability of eliminating dryness and oiliness simultaneously. 

Acts as a hair and scalp protector by removing dirt while leaving natural oils for moisture and improved hair quality.

Amazonian White Clay is used in our styling paste for it’s many detoxifying and nourishing benefits, and also for it’s characteristics that make it a highly effective styling aid, giving the hair pliable texture with a soft, matte finish. 

HI HYDRATING MOISTURIZING OIL + ID CONDITIONER

Plant oil produced from the kernels of the Argan tree that is native to Morocco. 

Fruit of the argan tree is small, and round, oval, or conical. A thick peel covers the fleshy pulp. The pulp surrounds a hard-shelled kernel that represents about 25% of the weight of the fresh fruit.

Argan Oil contains fatty acids which are great for moisturizing the hair and scalp. 

Fatty acids have a protective effect and can help prevent damage from washing, styling, and the sun. 

Argan Oil is rich in vitamin E 

Helps prevent dryness, reducing frizz and boosting shine. 

Lubricates the hair shaft and helps hair maintain moisture. 

Argan Oil has anti-inflammatory and antioxidant properties that 

Can help improve skin and scalp conditions. 

HI-HYDRATING MOISTURIZING OIL, ID SHAMPOO, 

HI-HYDRATING CONDITIONER

Avocado oil is pressed from the pulp of an avocado 

Consists of fatty acids highly beneficial to good health. 

Avocado is valued for its regenerative, nourishing and moisturizing properties

Avocado has been used to accelerate wound healing, help hair growth and fight dandruff. 

Avocado oil is highly effective at improving the condition of dry or damaged hair.

COPY/PASTE STYLING CLAY

Bayberry fruit grows from a small tree/evergreen shrub. 

Plants secrete waxes for themselves as a way to control evaporation and hydration. As a result of climatic conditions, many plants in tropical regions also store waxes in membrane layers in the cuticula as an additional protection against evaporation of water. 

Bayberry Fruit wax in styling and conditioning products 

Helps provide stability, 

Enhances viscosity and consistency

Forms a flexible, protective layer.with a light, soft, buttery feel.

Various parts of the plant are often used ;  leaves, bark, stems, root, fruit berries. 

Traditionally used in teas, ointments and tonics as a natural antiseptic to treat sore throats, fevers, wounds, itchiness, dandruff and even hair loss. 

Contains astringent and antibacterial substances.  

FREE REIN SHAMPOO, COPY/PASTE CLAY, 

REFINE INTERVENTION CONDITIONER

Coconut Oil is extracted from the coconut tree. 

Functions as a natural treatment for dry skin and reconditions dry, damaged hair

Coconut oil penetrates the hair shaft, getting past the cuticle repairing the hair from inside out and helps prevent further damage. 

Coconut oil helps reduce dandruff and makes hair follicles healthy.

FREE REIN SHAMPOO

Used in Mediterranean medicinal practises for centuries

Rosemary extract is valued for its regenerative and anti inflammatory properties 

Stimulates hair follicles at the root, making them stronger and preventing breakage. 

Increases blood circulation to the scalp

-promotes luscious hair growth and may help to reduce premature graying of hair. 

ID SHAMPOO, FREE REIN SHAMPOO, ID CONDITIONER, REFINE INTERVENTION CONDITIONER, HI HYDRATING MASK

Jojoba is a shrub that is grows in dry regions of northern Mexico and the southwestern US. 

Jojoba oil and wax are produced from the seeds and used for treatments and moisture. 

Jojoba esters are the hydrogenation of jojoba oil and act as an emollient and moisturizer for dry, damaged hair. 

Act as a natural barrier for the skin and scalp preventing inflammation or irritation, 

Aids in removing contaminants and environmental pollutants. 

SHORE THING TEXTURIZING SPRAY

Citrus is an effective remedy for a clean, dandruff free scalp. 

It is a rich source of vitamin C which can help make hair stronger and longer. 

Citrus has been used to help stimulate hair growth and strengthen hair follicles. 

TRUE HUE SHAMPOO + CONDITIONER, 

RESTORE + AFTER CONDITIONER, 

VIOLETS ARE TRUE SHAMPOO + CONDITIONER

HI HYDRATING CONDITIONER (MORINGA EXTRACT) 

Moringa oil is from the seeds of the moringa tree native to Afghanistan, India and Bangladesh. 

It’s leaves and seeds contain more than 90 nutrients and 46 antioxidants that boost health. 

Moringa oil is typically made through a cold-pressing process that extracts the rich nutrients in the seeds- nutrients include vitamin C, vitamin B and different types of monounsaturated fats like oleic acid and behenic acid that help promote smooth, shiny and healthy hair.

Zinc and protein in the oil help strengthen hair 

Decreases inflammatory processes on the scalp. 

FREE REIN CURL CREAM 

Pequi fruit oil from Brazil

Extracted from the nuts/seeds inside the fruit of the Pequi Tree.  

Excellent moisturizer 

Helps to alleviate symptoms of dryness, dullness, and damage 

Nourishes, conditions and helps reduce frizz. 

Contains vitamin A which helps strengthen and protect hair, 

-contains vitamin E which softens and nourishes.

VIOLETS ARE TRUE SHAMPOO, REFINE INTERVENTION CONDITIONER, FREE REIN CURL CREAM

Shea Butter is said to be the most moisturizing ingredient that occurs in nature. 

 Extracted from the nut of the African shea tree, it is most commonly used as a moisturizer due to its fatty acids. 

Locks moisture deep into hair and skin. 

Coats hair cuticles to prevent water evaporation 

Softens hair texture 

Ideal for use on dry scalps or dry, damaged hair. 

Anti-inflammatory properties can help soothe inflamed scalps that may have itchy patches. 

Absorbs easily and deeply penetrates to restore hair.

GRIP N GRACE texture finishing spray, Hi HYDRATING HAIR MASK  

Sunflower seed oil is extracted from pressing the seeds of the sunflower. 

Acts as an emollient, 

Helps with dry, flaky scalp, 

Improves shine and luster in hair. 

Natural stimulator for hair follicles

Promotes overall hair health giving bounce and shine to hair.